:root{
  --navy:#0b2340;--navy-2:#102f52;--navy-3:#173f69;--teal:#087f78;--teal-dark:#05645f;--teal-soft:#e8f3f1;
  --ink:#12243a;--muted:#5d6a78;--soft:#f5f7f7;--warm:#fbfaf7;--white:#fff;--line:#dce3e5;--line-dark:#c7d1d5;
  --shadow-sm:0 8px 24px rgba(11,35,64,.07);--shadow:0 20px 55px rgba(11,35,64,.11);--radius:16px;--radius-sm:10px;
  --container:1200px;--serif:Georgia,"Times New Roman",serif;--sans:Inter,ui-sans-serif,system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;
}
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a{color:inherit;text-decoration:none}img,svg{display:block;max-width:100%}button,input,select,textarea{font:inherit}p{margin:0 0 1rem;color:var(--muted)}h1,h2,h3,h4{margin:0;color:var(--navy);letter-spacing:-.025em;line-height:1.12}h1,h2{font-family:var(--serif);font-weight:700}h1{font-size:clamp(2.65rem,5vw,4.7rem)}h2{font-size:clamp(2rem,3.5vw,3.2rem)}h3{font-size:1.18rem}.container{width:min(var(--container),calc(100% - 40px));margin-inline:auto}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.skip-link{position:fixed;top:10px;left:10px;z-index:9999;padding:.7rem 1rem;background:var(--white);border:2px solid var(--teal);transform:translateY(-160%)}.skip-link:focus{transform:none}.hidden{position:absolute!important;left:-10000px!important;width:1px!important;height:1px!important;overflow:hidden!important}.site-header{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.96);border-bottom:1px solid var(--line);backdrop-filter:blur(14px)}.site-header.is-scrolled{box-shadow:0 8px 25px rgba(11,35,64,.07)}.header-inner{height:76px;display:grid;grid-template-columns:auto 1fr auto;gap:2rem;align-items:center}.brand{display:inline-flex;align-items:center;gap:.72rem;white-space:nowrap}.brand-mark{width:38px;height:38px;display:grid;place-items:center;background:linear-gradient(145deg,var(--navy),#132f4f);border-radius:6px;box-shadow:0 6px 14px rgba(11,35,64,.18)}.brand-mark span{font-family:var(--serif);font-size:1.35rem;font-weight:700;color:white;position:relative}.brand-mark span:after{content:"";position:absolute;width:13px;height:2px;background:#63d2c9;transform:rotate(-58deg);left:6px;top:13px}.brand-name{font-size:1.22rem;font-weight:850;letter-spacing:-.03em;color:var(--navy)}.brand-name span{font-weight:700}.main-nav{display:flex;align-items:center;justify-content:center;gap:1.65rem}.main-nav a{position:relative;font-size:.85rem;font-weight:700;color:#324961;white-space:nowrap;padding:1.75rem 0}.main-nav a:after{content:"";position:absolute;left:0;right:100%;bottom:15px;height:2px;background:var(--teal);transition:right .2s}.main-nav a:hover,.main-nav a.is-active{color:var(--teal-dark)}.main-nav a:hover:after,.main-nav a.is-active:after{right:0}.button{display:inline-flex;align-items:center;justify-content:center;gap:.65rem;min-height:48px;padding:.78rem 1.2rem;border-radius:7px;border:1px solid transparent;font-size:.9rem;font-weight:800;line-height:1.1;transition:transform .2s,box-shadow .2s,background .2s,border-color .2s}.button:hover{transform:translateY(-2px)}.button:focus-visible,a:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible,button:focus-visible{outline:3px solid rgba(8,127,120,.35);outline-offset:3px}.button-dark{background:var(--navy);color:#fff;box-shadow:0 8px 18px rgba(11,35,64,.16)}.button-dark:hover{background:var(--navy-2);box-shadow:0 12px 24px rgba(11,35,64,.2)}.button-teal{background:var(--teal);color:#fff}.button-teal:hover{background:var(--teal-dark)}.button-light{background:#fff;color:var(--navy)}.button-light:hover{box-shadow:var(--shadow-sm)}.button-outline{background:transparent;border-color:#7c8a98;color:var(--navy)}.button-outline:hover{background:#fff;border-color:var(--navy)}.button-icon,.link-icon,.mini-arrow,.case-arrow{width:18px;height:18px}.button-icon svg,.link-icon svg,.mini-arrow svg,.case-arrow svg{width:100%;height:100%;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}.header-cta{min-height:46px;padding-inline:1rem}.menu-toggle{display:none;width:44px;height:42px;border:1px solid var(--line-dark);border-radius:7px;background:#fff;padding:9px}.menu-toggle>span:not(.sr-only){display:block;height:2px;background:var(--navy);margin:4px 0}.eyebrow{display:inline-flex;align-items:center;gap:.65rem;margin-bottom:1.05rem;color:var(--teal-dark);font-size:.73rem;font-weight:900;text-transform:uppercase;letter-spacing:.16em}.eyebrow:before{content:"";width:27px;height:2px;background:currentColor}.eyebrow.light{color:#76d5cc}.section{padding:88px 0}.section-tight{padding:68px 0}.surface{background:var(--soft);border-top:1px solid #edf0f0;border-bottom:1px solid #edf0f0}.section-heading{max-width:780px;margin-bottom:2rem}.section-heading.compact{margin-bottom:1.4rem}.section-heading.row{max-width:none;display:flex;align-items:end;justify-content:space-between;gap:2rem}.section-heading.row>div{max-width:760px}.section-heading h2{margin-bottom:.45rem}.text-link{display:inline-flex;align-items:center;gap:.55rem;color:var(--teal-dark);font-size:.9rem;font-weight:800}.text-link:hover{color:var(--navy)}.large-copy{font-size:1.22rem;line-height:1.7;color:#415367}.icon-svg svg,.card-icon svg,.service-icon svg,.feature-icon 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1fr;gap:1rem;align-items:start}.authority-item:nth-child(odd){border-right:1px solid var(--line)}.authority-item:nth-child(-n+2){border-bottom:1px solid var(--line)}.authority-item>.icon-svg{width:36px;height:36px;color:var(--teal)}.authority-item strong{display:block;color:var(--navy);font-size:.97rem;margin:.1rem 0 .35rem}.authority-item span{display:block;color:var(--muted);font-size:.89rem;line-height:1.55}.overview-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:3.5rem}.audience-grid{display:grid;grid-template-columns:1fr 1fr;gap:1rem}.audience-card{background:#fff;border:1px solid var(--line);border-radius:12px;padding:1.35rem;min-height:100%}.card-icon{width:34px;height:34px;color:var(--teal);margin-bottom:.75rem}.audience-card h3{min-height:2.65rem;margin-bottom:.8rem}.check-list{list-style:none;margin:0;padding:0;display:grid;gap:.55rem}.check-list li{display:grid;grid-template-columns:18px 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0;background:linear-gradient(120deg,#0a203b,#10375e);color:#fff;overflow:hidden}.final-cta-inner{display:flex;align-items:center;justify-content:space-between;gap:3rem;position:relative}.final-cta-inner:after{content:"";position:absolute;width:400px;height:400px;border:1px solid rgba(89,211,200,.22);border-radius:50%;right:-220px;top:-200px}.final-cta h2{color:#fff;font-size:clamp(1.9rem,3vw,2.8rem);max-width:820px}.final-cta p{color:#bfd0df;margin:.65rem 0 0}.final-cta .button{position:relative;z-index:1;white-space:nowrap}
.page-hero{padding:64px 0 58px;background:linear-gradient(90deg,#fff 0,#fff 70%,#f3f7f6 70%);border-bottom:1px solid var(--line)}.breadcrumb{display:flex;gap:.55rem;align-items:center;font-size:.78rem;color:#74818d;margin-bottom:2.2rem}.breadcrumb a:hover{color:var(--teal)}.page-hero-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:4rem;align-items:end}.page-hero h1{max-width:850px;font-size:clamp(2.8rem,5vw,4.4rem)}.page-lead{font-size:1.16rem;max-width:780px;margin:.9rem 0 0}.page-hero-note{background:#fff;border:1px solid var(--line);border-left:4px solid var(--teal);padding:1.4rem;border-radius:10px;box-shadow:var(--shadow-sm)}.page-hero-note p{margin:0;color:#42566a}.note-label{display:block;font-size:.71rem;font-weight:850;color:var(--teal-dark);text-transform:uppercase;letter-spacing:.1em;margin-bottom:.45rem}.two-col{display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:start}.problem-list{border-top:1px solid var(--line)}.problem-list>div{padding:1rem 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var(--line)}.retail-metrics>div{padding:1.35rem;background:#fff;border-right:1px solid var(--line);border-bottom:1px solid var(--line)}.retail-metrics strong{display:block;color:var(--navy);font-family:var(--serif);font-size:1.35rem}.retail-metrics span{font-size:.86rem;color:var(--muted)}.case-callout{display:flex;justify-content:space-between;align-items:end;gap:3rem;border-left:4px solid var(--teal);padding-left:2rem}.case-callout>div{max-width:800px}.case-study-list{display:grid;gap:1.4rem}.case-study{background:#fff;border:1px solid var(--line);border-radius:15px;padding:2rem;scroll-margin-top:95px}.case-study-head{display:flex;justify-content:space-between;align-items:start;gap:2rem;padding-bottom:1.5rem;border-bottom:1px solid var(--line)}.case-study-head>div:first-child{display:grid;grid-template-columns:54px 1fr;column-gap:1rem}.case-study-icon{grid-row:1/4;width:52px;height:52px;padding:12px;border-radius:50%;background:var(--navy);color:#fff}.case-study-head 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@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.button,.mini-service,.case-preview{transition:none}}